Composer Herbert Deutsch approached technologist Bob Moog in 1963 with a simple proposition: build something wildly unique and experimental. Moog combined existing synthesis technology through a modularized design and opted to control the signal via a keyboard. This early synth became the first to crossover from the avant-garde to contemporary music. Wendy Carlos’ recorded her LP “Switched on Bach” entirely on the Moog synthesizer, and her album soon became a smash success. The Beatles, Mick Jagger and countless others heard this groundbreaking work and purchased the 1967 edition of the Modular Moog. The rest is history.