Otari Electric Company was founded in Tokyo in 1965. In many ways, the Otari MTR-90 represented the pinnacle of Japanese electromechanical technology, leading to it becoming the best-selling analog 24-track of all time. Incorporated an advanced transport, with gentle tape handling combining a pinch roller-less, direct drive capstan and with phase-locked-loop DC servo circuitry, it was the right product for its time and was a popular choice in studios everywhere. An Otari employee once described the Otari difference by liking its microprocessor-controlled transport to that of a Seiko quartz watch, while competitors like Studer obtained accuracy via complicated mechanical system, much like a Rolex watch, as an apt analogy to the Japanese vs. Swiss approach. Interestingly, Otari remains the last remaining producer of professional tape recorders, and its MX-5050 2-track is still available on special order.